iMile is proud to announce a record-breaking performance in the Middle East over the 2025 Ramadan season. The company reported a 52% year-on-year increase in logistics orders across the region, setting a new record. In addition, iMile achieved a 99% first-attempt delivery rate within 24 hours and a 91.4% sign-off rate for Cash on Delivery (COD) orders, successfully managing peak season demand with zero backlog. This accomplishment demonstrates iMile’s strong capabilities in the Middle East logistics industry. Tackling Ramadan Challenges with Smart Tech and Strategic Planning Ramadan brings a unique set of challenges to the Middle East logistics sector— reduced working hours, resource constraints, and a rapid surge in order volumes. To stay ahead, iMile began its preparations as early as September 2024, leveraging historical data analysis and market trend forecasting to optimize resources and ensure network stability during peak periods. On the operational front, iMile acquired hundreds of new delivery vehicles and established additional hubs to enhance overall delivery capacity. The company also increased its workforce by recruiting and training drivers and operational staff to ensure consistent service quality throughout the busy season. Furthermore, iMile introduced smart technology solutions and implemented a comprehensive network upgrade to support its logistics operations during the high-demand period. In early February of 2025, the company launched a 20,000-square-meter smart logistics sorting center in Riyadh, equipped with industry-leading automated sorting systems. The facility's effectiveness and accuracy in parcel sorting were greatly enhanced, providing a solidfoundation for handling large order volumes. Also, iMile utilized intelligent technologies to optimize operations, including an algorithm-based order forecasting system that accurately predicts daily shipment volumes and dynamically adjusts capacity to meet fluctuating demand. Finally, a centralized system for real-time operational monitoring was implemented to ensure efficient coordination across all logistics processes, including transportation, sorting, and delivery. To improve operational resilience, iMile established an emergency response system to address any unexpected challenges such as capacity constraints or severe weather conditions. During the peak season, the company also held daily meetings with partners and government entities to work together on improving customs clearance delays and preventing parcel backlogs.Eight Years in the Region: Building a Strong Foundation for Market Leadership iMile’s standout performance this season comes from its deep roots in the Middle East. Since its founding in Dubai in 2017, iMile has systematically expanded its regional network, and now it has a smart logistics infrastructure that covers all six GCC countries. With a high-density network of last-mile service points, iMile ensures timely and reliable deliveries which effectively meeting the high-frequency demands of the e-commerce peak season. This powerful network has become a cornerstone of the company’s competitive advantage in the regional market. Through sustained strategic investments, iMile has built significant operational and regulatory strengths in the Middle East. To expand its regional presence in Saudi Arabia, iMile had overcome significant obstacles and gain certification for B2C customs clearance in April 2023. The company’s deep-rooted local operations, strong government and partner relationships, diverse client base, and localized talent pool have fostered a professional team with both global expertise and regional insights. This combination of regulatory compliance and marketadaptability has solidified iMile’s position as a leader in the Middle East e-commerce logistics sector. Technology Fuels Innovation and Efficiency Technology remains at the heart of iMile’s growth strategy. The company has established over 200,000 square meters of smart warehousing facilities in major Middle East markets, equipped with automated sorting lines that can process millions of parcels. iMile also offers end-to-end shipment tracking for full delivery transparency. Using its own smart logistics algorithms, iMile optimizes routes, allocates orders efficiently, and forecasts demand—pushing operational efficiency to new heights and driving innovation into the logistics industry. This exceptional peak season performance not only highlights iMile’s operational excellence but also reinforces its leadership in the Middle East e-commerce logistics market. "The Middle East e-commerce sector is at a pivotal stage of rapid growth, where logistics stability and efficiency are more critical than ever. At iMile, we remain committed to our 'customer-first' approach, continuously enhancing our services and collaborating with partners to drive market growth. Together, we aim to build a more efficient and intelligent logistics future." said Rita Huang, iMile’s Founder and CEO. Moving Forward, iMile will continue to invest in technological innovation and localized operations, leveraging smart solutions and superior service to elevate industry standards and deliver high-quality logistics solutions to global consumers and e-commerce platforms.*Business data referenced in this release is based on iMile’s internal system statistics for GCC operations during the 2025 Ramadan period. Actual service performance may vary due to regional, environmental, or weather-related factors.

Ramadan, the holy month of fasting, reflection, and community, also ignites a surge in consumer spending. For e-commerce businesses, it’s an ideal moment to engage customers and drive growth. Here’s how to seize this opportunity with intention and insight. The Ramadan Opportunity Across the Middle East, e-commerce sales soar 30%-40% during Ramadan, fueled by demand for festive goods, tech innovations, and meaningful gifts. With fasting shifting routines, shopping peaks after sunset—over 60% of it on mobile devices. Customers crave purchases that resonate, from Ramadan decor to wellness essentials, making this a season ripe with huge potential. 6 Strategies to Succeed Decode Customer Desires with Precision: Don’t just skim trends—dig into past Ramadan sales and social media buzz to uncover what truly excites your audience. For example, nostalgia could be a trend for this year: think retro Ramadan lanterns or heritage recipe kits. Align your offerings with these emotional triggers, not just the usual lineup. Reimagine Your Digital Space: Skip the basic festive banner and instead, create an immersive Ramadan hub on your site—add interactive features like a “Build Yourself Eid Gift Box” tool to captivate visitors. With mobile driving over 60% of sales, ensure every click is seamless on screens. Design Promotions with Personality: Forget generic discounts and launch “Iftar Flash Drops”—quick, limited-time sales tied to breaking the fast—or a “Gift Forward” deal where each purchase unlock a donation to a local cause. It could be fresh, meaningful, and keeps customers returning. Bridge the Time Gap: Ramadan also turns shoppers into night owls. It would be a good idea to offer 24/7 support with a chatbot handling common questions (e.g., “When’s my Eid order arriving?”), backed by human help for tougher issues. It’s a lifeline that converts late-night interest into sales. Tell a Bigger Story: Move beyond sales talk. It's time to team up with a regional artist for Ramadan-themed packaging, then make sure to share the story via TikTok or Instagram Reels with tag "#RamadanCrafted" can spark real buzz. It’s the time about connection, not just commerce. Rethink Delivery Impact: Orders will surge during this season, so don’t just focus on speed—add value. Offer “Ramadan Prep Packs” (e.g., decor and sweets in one shipment) to reduce delivery runs and appeal to eco-minded buyers. Pair this with a reliable partner like iMile for precision. Challenges like stock shortages or delivery delays can arise, but preparation is key. Use predictive tools to stock wisely, and test a micro-fulfillment hub in high-demand areas—like urban pop-up warehouses—to sidestep last-minute hiccups. The Way Forward These strategies can turn Ramadan into a standout season, deepening customer ties and boosting revenue. Looking ahead, innovations like AI-curated gift picks or carbon-neutral shipping could sharpen your edge. Again, this isn’t just about profit—it’s about weaving your brand into Ramadan’s fabric. Start now, and craft a season that’s memorable for your customers and your bottom line!

The Middle East is rapidly emerging as a global leader in smart logistics, driven by its unique geographic position, government-backed technological advancements, and the growing demands of e-commerce and trade. As regional economies diversify and modernize, logistics is undergoing a digital transformation that promises to redefine the movement of goods across cities, borders, and continents.The Current Landscape: A Rapidly Growing Sector Strategic Location: The Middle East bridges three continents—Asia, Africa, and Europe—making it a vital logistics hub for global trade. Ports like Jebel Ali in Dubai and King Abdullah Port in Saudi Arabia are among the busiest and most advanced in the world. E-commerce Expansion: With a projected annual growth rate of over 20% in e-commerce, the region is witnessing an unprecedented demand for faster, smarter delivery solutions. Smart Cities Integration: Urban centers like Dubai, Riyadh, and Doha are incorporating smart logistics into their broader smart city frameworks, ensuring streamlined last-mile delivery and integrated supply chains. Key Trends Shaping the Future of Smart Logistics Adoption of Autonomous Technologies: Autonomous vehicles and drones are no longer just futuristic concepts. Companies in the UAE and Saudi Arabia are piloting autonomous delivery vehicles and drone-based deliveries, aimed at tackling urban congestion and enhancing efficiency. These technologies are expected to significantly reduce last-mile delivery costs, one of the largest expenses in logistics operations. Blockchain for Supply Chain Transparency: Blockchain is transforming supply chain management by enabling real-time tracking and tamper-proof records of shipments. Governments and private firms are adopting blockchain to enhance transparency and reduce inefficiencies, particularly in sectors like food safety, pharmaceuticals, and luxury goods. AI and Predictive Analytics: Artificial intelligence (AI) is optimizing every step of the logistics process—from route planning and demand forecasting to warehouse management. Predictive analytics allows businesses to anticipate customer demand, minimize waste, and ensure that resources are allocated efficiently. Sustainability Initiatives: Environmental concerns are driving the adoption of green logistics. Electric delivery vehicles, optimized delivery routes, and eco-friendly packaging are becoming standard practices for logistics companies in the Middle East, aligning with global sustainability goals. For example, Dubai has launched initiatives to promote carbon-neutral logistics as part of its Green Economy Strategy. Investment in Infrastructure: Governments are heavily investing in logistics infrastructure, such as the expansion of ports, rail networks, and free zones.Saudi Arabia’s Vision 2030 includes significant investments in logistics hubs, while the UAE’s Etihad Rail project is poised to revolutionize the transportation of goods across the region. Challenges and Opportunities While the future of smart logistics in the Middle East is promising, some challenges remain: Regulatory Frameworks: The rapid pace of innovation often outstrips the development of regulations, particularly in areas like drone usage and autonomous vehicles. Regional Connectivity: While individual countries have advanced logistics capabilities, cross-border integration requires further development to unlock the region’s full potential. Talent Development: The transition to smart logistics demands a skilled workforce capable of managing advanced technologies. These challenges also present opportunities. Governments and private players are already addressing these gaps through investments, partnerships, and training initiatives. The Road Ahead The Middle East is setting the benchmark for smart logistics by leveraging technology, innovation, and strategic investments. As businesses and governments work together to overcome challenges, the region is poised to become a global leader in efficient, sustainable, and technology-driven logistics solutions. In the coming years, smart logistics will not only meet the region's growing demands but also enhance its global competitiveness, ensuring that the Middle East remains a vital player in the global supply chain ecosystem. For businesses like iMile, this presents a golden opportunity to drive innovation and set new standards in delivery excellence. The future of logistics in the Middle East isn’t just smart—it’s transformative. And it’s happening now.